How to Develop a Partner Program

In this episode, Matt delves into the art of developing a successful partner program. Drawing from personal experience, Matt discusses how a simple cold call led to a thriving partnership that has generated over 20 deals. He explores the essential components of a partner program, offering insights for both newcomers and those looking to expand. Tune in to discover valuable strategies and practical tips for building and optimizing your partner network.

He discussed the following and more:

• Developing a partner program: key considerations

• The four tiers of partner relationships: referral, reseller, white label, and mergers/acquisitions

• Identifying and targeting the right partners: CPAs, brokers, fractional CFOs, and bankers

• Practical steps for starting and scaling your partner program

• And more…

Three Key Takeaways

1. Building strong, mutually beneficial relationships is crucial for a successful partner program.

2. To optimize a partner program, have a clear vision, commit time and resources, provide resources and support to partners, and stay top of mind.

3. Focusing on specific verticals can enhance the effectiveness and impact of your partnerships.

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Other Episodes You Might Enjoy:

• Thriving in 2023 (and Beyond): Embracing the Future of HR

• Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe

• What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways

Resources

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marketing Case Study - How we 10x’ed Our Inbound Leads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Three Keys to Expand Your Payroll Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Selling in a Virtual World⁠