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The Agile Brand™ with Greg Kihlström

The Agile Brand™ with Greg Kihlström

Business:Marketing

#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

2021-10-01
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Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.

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