EP298 - Tom Pounder & Utilizing YouTube at Your Church

Welcome to episode 298 of The Church Digital. Join Tom Pounder and Jeff Reed as they explore the changing dynamics of church digital media post-Covid in this riveting YouTube episode. Delving into his journey of expanding a church's YouTube channel from 300 to nearly 1900 subscribers, Tom sheds light on his content strategies, including leveraging daily devotionals and engaging shorts. Forget about massive budgets or high-quality videos for effective communication of the word of God. There is power in authenticity and genuine connections over production quality. Additionally, Jeff brings to the table insightful analytics on the role of YouTube shorts in bolstering viewer and subscriber counts. This episode is packed with insightful discussions, from AI innovations to digital ministry tips. It's a treasure trove for any content creator in the digital ministry sphere. Tune in to gain actionable insights and be inspired to elevate your own digital efforts. ============================= TABLE OF CONTENTS: ============================= 00:00 AI Voice Intricacy: Impressive yet scary capabilities of voice recreation technology. 06:00 Church Content Analysis: Strategizing church content for YouTube. 08:27 Podcast Evolution Revealed: Origins and live recording processes of the TCD podcast. 11:33 Musical Recollections: Fond memories of Sandy Patty. 15:25 Community Interaction: Engage with Tom Pounder on the TCD Discord 18:55 YouTube’s Role: Intentional YouTube content creation during COVID increased engagement. 19:35 Daily Digital Devotionals: Bridge the gap between worship and community. 24:05 Unlocking Digital Success: Catalyzing growth for church digital platforms with shorts. 28:03 Simplification: Rethinking video production approaches to enhance connections. 32:56 Tailored Content: Devotional content that resonates with YouTube communities. 33:37 Varied Formats: Integrating devotionals, sermons, and humorous shorts. 40:46 Strategic Growth on YouTube: Contrasting with minimal emphasis on other platforms like TikTok and Instagram. 45:49 Revolutionizing: Harnessing the power of Riverside’s AI for podcast recordings. 49:42 The Journey of Imperfection: Encouraging content creators to embrace imperfections. 56:12 Celebrating: Tom’s pivotal role and contributions to the digital transformation of church ministry. ============================= VIDEO LINKS: ============================= Join the movement and hit subscribe for more content that validates churches in digital spaces: ►► Join The Fam! ► https://discord.gg/xXZtTcct Podcast: https://podcasters.spotify.com/pod/sh... WEB: https://www.thechurch.digital/ IG: https://www.instagram.com/bethechurch... FB: https://www.facebook.com/bethechurchd...