Founder-led Marketing

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.

Key Takeaways:

00:37 - What Founder-Led Marketing means for 37signals

02:43 - The journey to finding the authentic voice of the brand

09:24 - Why paid advertising doesn’t always work as intended

16:50 - The love/hate relationship of posting content

27:19 - There are different decorums for different platforms

Links and Resources:

Saddleback Leather Company

Books by 37signals

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The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X