Should You Switch Your Niche? A Deep Dive Coaching Session: Episode 1130

Mike Campion addresses the question of whether it makes sense to switch business niches, specifically from residential to commercial cleaning. He emphasizes the importance of having a clear plan and not making decisions based on random opportunities. Using Jessica's situation as an example, he discusses the potential pitfalls and considerations involved in switching niches. Mike stresses the need to solve the core business problems first and to evaluate opportunities based on their long-term impact. He also highlights the importance of upgrading one's beliefs and maintaining a focused, strategic approach to business growth.

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