How Salesforce Breaks B2B Social Stigmas with Influencers

The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy.

Full Episode Details

Mikaely Quaranta and Ashlyn Remillard lead the employee advocacy program, global social strategies, influencer marketing, and community management sides of Salesforce’s marketing department. With a lot of plates to balance, we hear in this episode how they approach all of these segments and how a B2B brand like Salesforce can win on social media.

Our conversation covers the duo's innovative approaches to social channels, their experience in community management, social listening, analytics, and influencer partnerships. We hear how they measure success and ROI, and their approach to managing different creators and business partners.

Ashlyn and Mikaely also swap stories of their favorite campaigns they’ve worked on, where they turn for inspiration, and their tips for social media success.

In This Episode:

• 2:26 - Mikaely and Ashlyn explain their roles at Salesforce
• 4:35 - Why Salesforce invests in influencer marketing 
• 7:09 - How Mikaely and Ashlyn manage messaging across different tiers
• 12:12 - How Salesforce defines micro influencers 
• 15:06 - How Salesforce measures success both externally and internally
• 19:45 - Surprising experiences of managing influencer marketing 
• 23:21 - How Mikaely and Ashlyn give space for new ideas
• 26:18 - How Mikaely and Ashlyn manage creators and business partners
• 29:23 - Where they go for inspiration 
• 33:55 - Mikaely and Ashlyn share their favorite campaigns and social channels
• 38:44 - The best places to connect with Mikaely and Ashlyn and Salesforce
• 41:52 - Top tips for aspiring social pros

Resources

• Connect with Mikaely on LinkedIn
• Connect with Ashlyn on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.