516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.

In this episode, you’ll learn:

• What happened during the first 60 days of SkinnyMeTea
• To conduct a product-for-post campaign
• How to negotiate with influencers
• The tiered micro influencer approach
• To track conversions through personalized codes and cost-per-click
• How to do a return for gifting through Instagram Stories
• Van Riel’s definition of creator vs. influencer
• Why working with an influencer co-founder is the fastest way to grow
• The “3 Rs” of finding quality influencers
• Why Twitch is an influencer gold mine
• The importance of direct-to-camera selling
• Why post-purchase surveys help track influencer impact
• And more influencer marketing tips…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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