Sally Lawson's Top Marketing Tips for Letting Agents

In this episode of the Rainmaker podcast, Sally Lawson shares the top marketing strategies for letting agents that are working right now, including the most effective letting agency marketing funnels.

Marketing has become complex, and we are finding that many agents looking to increase landlord leads into their businesses each month.

Here, Sally takes you through some of the top strategies Letting Agents can implement to start seeing 100+ new leads dropping into their database.

In this episode, Sally invites longstanding member of our Agent Rainmaker community, Vito, to share his thoughts on the marketing he embraced for his business and the success he had as a result of that.

Key Moments

1:08 Making marketing simple for your letting agency

1:25 3 Types of letting agency marketing

4:00 Content Creation for agency

7:06 Letting Agency CRM Systems (Building your database)

8:11 Team based marketing

8:42 Automate Your Digital Marketing

9:33 Building funnels for your letting agency

10:04 Types of avatars letting agents should target

10:54 Best Funnels that convert landlords

12:16 Downloads, guides and webinars

14:12 How we generated £50,000 from one webinar

16:16 Off market funnel

18:31 Guest Vito discusses about off market funnels

22:31 On Market Property funnel

23:49 Statistics from the funnels