Business:Marketing
How to win any argument (according to a neuroscientist)
2024-06-17
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I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
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