225 (Sell) Prospecting Technical Buyer Personas and LinkedIn Outreach (Robin De Vries, MongoDB)

FOUR ACTIONABLE SALES TAKEAWAYS

• When looking for intel on an account, consider reaching out to ex-employees for insider info
• Record simple videos, dont be corny, send them natively on LinkedIn
• Don't over-do personalization, weigh the cost/benefit of putting in extra work into your outreach
• All personas exist on LinkedIn, don't write it off as a prospecting channel

PATH TO PRESIDENT’S CLUB

• Regional Sales Director @ MongoDB
• Snr Team Lead High Tech Account Executive @ MongoDB
• High Tech Account Executive @ MongoDB
• Enterprise Account Executive @ Ivanti

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal