E47: The Secrets Behind Success and Failure of Alcohol Brands - with Expert Alcohol Brand Consultant, Johan Flaskamp

In this exciting episode of "Tomorrow's Bites," we explore Johan's fascinating journey from the Royal Netherlands Marine Corps to becoming a key figure in the alcohol industry. Johan’s story is all about passion and perseverance. Starting from his childhood collection of over 120 unique alcohol bottles, he shares how his military background taught him discipline and the importance of networking to help small brands grow internationally. Johan believes that alcohol is more than just a drink; it’s something that brings people together, creating connections.

Johan also talks about the latest trends in the alcohol world, like the rising popularity of the trendiest cocktails for the summer. He highlights the love for citrus flavors and the growing focus on quality over quantity. Johan challenges the industry to be more responsible about health and transparency. He shares valuable insights about the tradition and heritage that make alcohol brands special. This conversation is premium quality for the great insights that it gives of the food industry, but even more important, for how fun and entertaining was the discussion. 

In this conversation:

• The Mission of Johan in the Spirit Industry

• How He Has been Linked to Alcohol Since Childhood

• The Experience of Johan in the Marine Corps and What He Learned

• How He Ended Up Working For Spirits After Talk in a Bar   

• Setting Up a Brand in the Alcohol Industry

• What Differentiates the Best Brands

• Sustainability in the Alcohol Industry

• Price Differences and Branding in the Spirits Industry

• His Experience Trying a 30000 Dollars Cognac

• Alcohol As A Connecting Factors

• Trends for Summer

• The Problems In The Alcohol Industry

• Debate About the Transparency In The Alcohol Industry

• Quality over Quantity

• Favorite and Most Hatred Cocktails

  
  

Quote:  "In a lot of sales, no is the first answer you hear. But if you stop at every no, you're never going to have success.”

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😊 The Guest: Johan Flaskamp

His consultancy firm: The Cocktail Baron