SEO Reimagined: Owned Asset Optimization With Jonas Sickler
In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy.
1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.
2. Meet the MACH-6 model: An upgrade to a traditional marketing model.
3. AI and SEO are evolving. How your business can keep up:
00:00 Introduction and Guest Welcome
01:09 Building a Positive Work Culture
02:57 The Importance of Passion in Work
02:57 Coaching and Leadership Insights
06:17 SEO and Business Integration
07:41 The Value of Owned Assets
10:03 Leveraging Multiple Channels
12:26 The Mach-6 Framework
14:24 Collaboration Across Departments
19:05 Optimizing Your Digital Assets
19:37 The Importance of Social Profiles
19:45 Revisiting Neglected Accounts
20:07 Controlling Your Search Results
20:24 Understanding the PESO Model
21:48 Owned Asset Optimization Explained
23:46 Real-Life Examples of Brand Stories
27:32 Leveraging Technology for Customer Optimization
28:59 SEO vs. Owned Asset Optimization
31:55 Connecting with Your Audience
Connect With Jonas Sickler
Linkedin
Twitter
Explore Terakeet Resources
MACH-6 Matrix
Send me a text!
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