Creatively Achieving a Business Competitive Advantage: An Interview with Robbie Phoenixx Zeas

Many faith-based or spiritual business owners don’t always like the idea of labeling other businesses who provide similar services as “competitors”.  We don’t want to be in the competitive analysis business.   Being abundant thinkers, we believe there are more than enough clients, revenue, etc., for all of us.   Many of us have not given much thought to our company competitive advantage.

While that is true.  When we better understand our competitors and their strengths and weaknesses relative to ours, we can better position ourselves better.  Your business competitive advantage knowledge is a tremendous asset. We can create marketing plans and communication strategies so it is easier for our ideal clients to find us.

Our radio guest today can show us how to get even more creative in how we showcase and package when we offer perfectly suited for those we want to serve, with competitive advantage examples and competitive edge examples. 

Robbie Phoenixx is an industry and C-Suite recognized competitive intelligence expert working with Fortune 1000 companies like Live Nation, Verizon, and AT&T.   In this important, but often overlooked field of business competitive intelligence, as a keynote speaker and strategic marketing leader, Robbie shares with entrepreneurs and top business leaders how to leverage one's creative advantage to become your competitive advantage.

Resources mentioned on this podcast:

Robbie Phoenixx Zeas on LinkedIn

Free Report, Five Steps to Create a Sustainable Business Balancing Profit, Values, and Quality of Life: Step-by-step Video Training for Faith-based and Spiritual Business Owners.: 

Think Christina might be the right resource for you, but have a few questions, direct message her on LinkedIn or via the contact page on her website with the phrase, ‘READY TO THRIVE”, and we can start a conversation. 

LinkedIn:  Christina M. Weber, M.S.

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