E620 - Mary Barnett - How to Pioneer Digital Marketing Before It Was Even a Term: Tips from a Marketing Master

In this episode, we get to speak with Mary Barnett.

Mary has been pioneering digital and mobile marketing since the late 80s, long before most people even knew what those terms meant. She'll be sharing her incredible journey of pivoting her business from traditional to digital marketing, the success she found promoting Kawasaki motorcycles through one of the first mobile marketing campaigns, and tips she's learned over decades helping businesses connect with customers.

So without further ado, let's get started with our conversation with the one and only Mobile Mary.

Our Guest

https://anotherbrilliantidea.com/
https://www.facebook.com/mary.barnett1/
https://www.instagram.com/mobilemary/
https://www.linkedin.com/in/marybarnett1/ 3 hacks to take away

1. The speaker discussed their journey of starting their marketing business in the late 80s after feeling uninspired in their corporate job, emphasizing the importance of taking action and seeking advice when starting a new venture.

2. They shared the story of one of their first major successes, a mobile marketing campaign for Kawasaki motorcycles in 2009 that generated over 93,000 new customers through viral opt-ins, highlighting their early recognition of mobile's potential.

3. The speaker emphasized strategies like cross-promoting with complementary businesses, repurposing content across multiple platforms, and prioritizing self-care and joy through techniques like delegating tasks and writing a book.

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