SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry

Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for long-term content and using TikTok for live streaming. 

Chapters

00:00 Introduction and Podcast Overview

10:40 The Importance of Consistency in Marketing

12:33 Leveraging YouTube for Long-Term Content

15:31 Choosing the Right Social Media Platform

25:38 Prioritizing Business Operations

28:05 Using TikTok for Live Streaming

35:28 Building a Following and Leveraging Social Media

36:24 Dealing with Online Criticism and the Importance of a Strong Following

38:03 Starting a Podcast to Learn from Others in the Industry

41:33 The Value of Sharing Business Failures

43:29 The Realities of Opening a Pizzeria

46:42 The Allure of Entrepreneurship in the Social Media Age

49:05 The Importance of Lower Expectations

50:09 The Need for More Seminars on Failures and Real Experiences

55:39 The Challenges of Growing a Podcast

57:24 The Value of YouTube and Content Creation

01:03:02 The Three Most Important Tools in Running a Successful Pizza Shop

01:09:09 The Greatest Band of All Time

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