E48: The Food Industry Is Not Telling You This (There Is A Lot You Do Not Know) - With Robbie Lockie, Transparency Fighter & Co-Founder of Worlds Largest Plant-based Media: The Plant-based News
This guest built the biggest plant-based news platform in the world and is making himself hard for a more transparent industry.
Meet Robbie Locke. We delved with Robbie into his initial career in the advertising sector, where he felt conflicted about promoting products that were harmful to health, such as sugary drinks and fast food.
Lockie criticised the mainstream media for its focus on sensationalism and negative news, which skews public perception and detracts from critical issues like food safety and ethical sourcing. He stressed the importance of transparency in the food industry and what practices are into place.
We also discussed the role of documentaries and media platforms like Plant Based News in educating the public about the benefits of plant-based diets and addressing widespread misinformation in the food sector. In the end Robbie Lockie also presented a compelling case for why consumers should care about where their food comes from and how it is produced, underlining the interconnectedness of food production, consumer health, and environmental sustainability.
We discussed:
And much more…
Quote: “We live actually in a world where people want to hear positive news. They want to hear uplifting stories."
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😊 The Guest: Robbie Lockie
Look into his companies: The Freedom Food Alliance & The Plant-Based News
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