192: Disrupting the Podcast Monetization Model with Stephanie Postles
2024-06-27
In today’s episode, I’m talking with Stephanie Postles, the CEO & founder of Mission, an award-winning podcast network designed to create, publish, and market meaningful experiences that influence the hardest-to-reach executives in the world.
Before launching Mission, Stephanie worked at Fannie Mae and later at Google, where she managed a $1 billion PnL for the Geo business unit and led a $500M+ divestment. Seeking to start her own venture, Stephanie began blogging on Medium, which eventually led to the creation of Mission.
The company transitioned into podcasting and went on to launch more than 35 shows – using proven storytelling techniques to create custom media experiences for their clients.
But the ingenious part of it all is how Stephanie leverages her podcast network to drive revenue. Unlike most podcast owners, who focus primarily on selling ad space, Stephanie came up with a clever approach to teaming up with enterprise level companies, like Salesforce, Twillo, UPS, Dell, and many more – a strategic partnership model that creates a win/win for all involved.
In this episode, you’ll learn:
✅ What Stephanie has discovered about the fickle nature of platform algorithms from producing 35+ shows and hosting 800+ interviews.
✅ How to handle the tricky relationship between show hosts and sponsors — and why selling ads might not be the best monetization strategy for your podcast.
✅ How to value and sell a digital asset like a podcast for a 3x revenue multiple.
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Show Notes: LifestyleInvestor.com/192
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