It's been only a couple of months since my last trip to Amsterdam, so there better be a good reason to return so soon for yet another visit. And how could I say no to an invitation to attend the inaugural ceremony for the opening of the Hermitage Amsterdam, the ambitious collaboration between the famous museum in St. Petersburg and its colleagues in the Netherlands? While two previous attempts at branding by the Hermitage Museum – first in London and then in Las Vegas – turned out to be short-lived, this latest and most ambitious venture, in a beautifully restored 17th century building in the center of Amsterdam, seems to have real staying power...
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