“It’s the mistake EVERY business makes” Rory Sutherland

In today’s episode of Nudge, Rory Sutherland explains:

The reason behind Brexit 

How doormen were undervalued 

What bees teach us about creativity 

The problem with R&D 

Amazon’s two way door 

Don’t miss this. 

(Warning this episode contains explicit language).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

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