Pay The Dallas Cowboys Cheerleaders!

This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

Watching Netflix’s new Dallas Cowboys Cheerleaders docuseries, “America’s Sweethearts,” is like diving under the water to check out what a swan’s feet are doing as she glides elegantly across a glassy pond. The frantic but hidden exertion underneath, all in service of creating an apparently effortless movement forward, becomes suddenly, jarringly visible once you peer under the surface of the water. That’s the ultimate challenge of meeting the traditional high-feminine ideal: The work, no matter how demanding, must expand to include the work of making itself invisible. A Dallas Cowboys cheerleader is an elite athlete, a brand ambassador, a pageant-ready beauty, a sex symbol and an ever-ready helping hand. She works tirelessly and accepts the meager pay as an honor. She also makes it all look easy. It’s part of the job.

In this episode, we dug into the labor exploitation of it all, focusing on the devaluation of women’s work and the expectation that women will demonstrate their virtue through a willingness to donate time and effort. We also discuss the rigid beauty standards and casual objectification faced by the cheerleaders, and the upholding of a very specific feminine ideal through this brand. Hope you enjoy! xo