Consumer Trends and Celebrity Beauty Brands

Good morning and welcome to your FreightWaves Community Spotlight! It's a brand new week, a brand new month, and we're kicking it off with Grace Sharkey. Grace shares her experiences from a recent trip to Chicago and gives us a sneak peek into some upcoming content.

In today's episode, we dive into current consumer trends, with a focus on the cosmetics industry. We discuss how consumers are spending their money, the shift towards cost-efficient splurging, and the rising popularity of skincare products. Grace and Kelly Nicks explore the growing demand for high-quality, long-lasting, and natural cosmetics.

We also delve into the influence of social media trends like the "Clean Girl" aesthetic and how beauty brands are responding to consumers' demands for cleaner, more skin-friendly ingredients. Additionally, we touch on the rise of celebrity beauty brands, featuring names like Selena Gomez, Hailey Bieber, and Serena Williams, and discuss the impact these brands have on the market.

Join us as we break down these trends and more, including insights from TikTok and Instagram, and look forward to upcoming content on our YouTube page. Stay tuned for more great discussions on consumer habits and industry updates.

Timestamps:

• 00:00 - Intro

• 00:47 - Grace's Chicago Trip and Upcoming Content

• 01:45 - Overview of Current Consumer Trends

• 02:03 - Spending Trends and Cost-Efficient Splurging

• 03:09 - Popular Cosmetic Products and the "Clean Girl" Aesthetic

• 04:32 - Consumer Preferences for High-Quality Ingredients

• 06:07 - The Lipstick Index and Economic Indicators

• 07:33 - The Rise of Celebrity Beauty Brands

  10:00 - Upcoming Episodes and Topics