Business:Entrepreneurship
Ep 70: AI - Friend or Foe? The Impact of AI on Business Integrity and Brand
2024-07-01
This episode of the Virtual Business Show looks at the growing impact of Artificial Intelligence (AI) on content creation and business. It focuses specifically on large language models like ChatGPT. We don't look at the use of AI like robotics in business. We explore the potential benefits of LL AI, including increased efficiency and content generation for niche topics. However, we also look at the potential pitfalls, such as:
- Decreased quality and authenticity: AI-generated content can be generic and lack the human touch, failing to resonate with audiences.
- Ethical considerations: Issues like copyright infringement, misinformation through deepfakes, and the devaluation of human expertise.
The episode emphasises the importance of responsible AI use, prioritising human oversight, critical thinking, and transparency. It concludes with questions to ponder about the future of AI and content creation, including its impact on creativity, job displacement, and human connection.
Let us know what you think in the comments!
© Lyn Prowse-Bishop
====================
Resources & References:
eSOS Blog: Generative AI & ChatGPT
Prof. Toby Walsh
Seth Godin - Ghost in the Machine
WGA Strike
Hollywood's Double-Edged Reckoning with AI
Marina Replaced her Staff with AI
Business Inside - the Story of Neuralink
More Episodes
2016-09-13
2016-02-01
2014-07-10
2014-06-27
2014-05-01
2014-04-25
2014-04-11
2014-03-30
2014-03-23
2012-05-04
2011-12-02
2011-11-10
2011-07-16
2011-04-28
2011-04-13
2011-03-29
2010-10-03
Get this podcast on your
phone, FREE
