"The way I most often see shiny object syndrome show up is the lily pad jumping, you know, and it's like, yeah, you're still in the same pond of coaching, but you're going from spot to spot to spot and you're jumping around. People get confused. Your clients get confused. Your friends get confused. Your Facebook followers get confused. What are they doing now? And when people don't know what you do, or how you're doing it, they really don't want to do business with you because they don't think it's for them. They think, that's for something else." -Kimberly Kesting
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