Business:Management
Martin Rides is the Managing Director of The Software Bureau a leading provider of data software. He has a strong direct mail and data focused background and he joins The Next 100 Days podcast to share some of his insights.
Summary of the Podcast Data Software & Cleansing- Graham, Kevin, and Martin discuss the importance of maintaining accurate and up-to-date customer data.
- This is especially true for marketing purposes.
- They discuss the challenges of dealing with deceased contacts, address changes, and data quality problems.
- Martin explains how his company, the Software Bureau, provides software and services to help organisations cleanse and maintain their contact databases.
- The group delves into the sensitivity around deceased data.
- Receiving communications addressed to deceased individuals can be upsetting for family members.
- They emphasise the need for careful handling of this type of data and the importance of data cleansing to avoid it.
- Martin discusses the Software Bureau’s capabilities in tracing customer address changes.
- This can help companies reconnect with lapsed customers or those who have moved.
- The group highlights the value of this service.
- In industries like finance regulations require companies to make efforts to reunite people with lost funds.
- The conversation turns to the role of emerging technologies like AI and machine learning in enhancing data processing and cleansing.
- Martin explains how the Software Bureau is exploring the use of these technologies to improve the accuracy and efficiency of their data services.
Don’t Upset the Bereaved
Data Cleansing
Martin Rides Testimonial
The Next 100 Days Podcast Co-Hosts Graham Arrowsmith
Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.
Kevin ApplebyKevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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