E129: The Business of Olympic Marketing – Anne-Sophie Voumard

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Managing Director of IOC Television & Marketing Services - Anne-Sophie Voumard joins Edem and Jabu to discuss how TOP partners ensured the delivery of Tokyo 2020, the IOC's ticketing and hospitality plans for Paris 2024, the innovative strategy underpinning the IOC's licensing and merchandising programme for the Games, and the IOC's outlook for the LA28 Olympic Games. ---------------- 👜 Listeners of our podcast can visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the views or positions of the International Olympic Committee (IOC).