Money myths for business owners and building the NEW portfolio (with Garrett Gunderson)

In this conversation, Graham Cochrane interviews Garrett Gunderson about his book 'Killing Sacred Cows' and his new book 'Money Unmasked'. They discuss different money myths and the importance of having an abundance mindset. They also explore the different money personas, including the miser, the conservative, the striver, and the high roller. Gunderson emphasizes the idea of financial independence rather than retirement and the importance of creating cash flow from assets. He encourages people to focus on value creation and enjoying life along the way. Retirement should be redefined as a process of eliminating the things you hate doing and creating a compelling vision for your life. In the modern age of technology and transformation, staying engaged and finding purpose in your work is possible. The old portfolio mindset, which relies on banks, stocks, bonds, and REITs, is flawed and lacks control. The new portfolio mindset involves investing in yourself, intellectual property, real estate, and businesses that align with your interests and skills. Overcoming fear and investing in yourself can lead to long-term dividends and a more fulfilling life.