BONUS: Unlocking the Business of Flower Farming: Expert Tips from Roz Chandler

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Hello, and welcome to a rather special episode of our podcast! I’m Roz Chandler, and today I'm diving into a variety of questions posed by members of the Cut Flower Farming Growth and Profit Facebook group. We're here to address your biggest challenges and provide insights to help you grow and profit in your flower farming business.

Summary: In this episode, I tackle a wide range of topics from pricing strategies to scaling your business, and from choosing the right flowers to dealing with market competition. Whether you're a seasoned flower farmer or just starting out, there’s something here for everyone. We explore practical advice and tips on managing costs, optimising flower selection, and enhancing your business strategy to ensure profitability and growth.

Key Takeaways:

1. Effective Pricing Strategies: Understand your costs and value. Pricing isn’t just about covering costs but also about reflecting the value you offer to your customers.
2. Growing and Scaling Up: Focus on your market, choose high-yield and profitable crops, and plan your growing season to maximise productivity.
3. Community and Collaboration: Learn from others, work with local florists, and consider cooperative systems to share resources and market space.
4. Time Management: Balance working on your business versus in your business by using time blocking and seeking help during peak seasons.
5. Choosing the Right Flowers: Opt for a mix of perennials, annuals, and foliage to ensure a continuous supply of flowers and meet market demands.
6. Maximising Raised Beds: Implement successional sowing and strategic planting to get the most out of your growing space.

I also share insights on the importance of knowing your market, the benefits of workshops and retreats, and how to manage a diverse flower farming business effectively.

Thank you for tuning in! If you have more questions or need further advice, feel free to join our Facebook group, attend our upcoming retreats, or check out our online courses.

Feel free to share your thoughts and let us know if you’ve fo

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This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels.

• https://fieldgateflowers.kartra.com/page/newsletters
• Flower Farmers Retreat 2024 (21 &22 September): https://fieldgateflowers.kartra.com/page/businessretreat2024
• 2024 Farm Day at Field Gate Farm (10 August): https://fieldgateflowers.kartra.com/page/farmvisit
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection