This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Is the Influencer Economy Beginning to Crack? (436)
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Power Slap and Dana White
Paramount Skydance Deal
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
BusinessWeek's Print Move
Mohawk Chevy on TikTok
ArtBotAI
Trump to Speak at Bitcoin Conference
The Rise of AI Content
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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