The 800 Pound Gorilla approach to comedy

Johnny Mac speaks with Ian Adkins and Ryan Bitzer from 800 Pound Gorilla Media. They delve into various aspects of the comedy industry, including the process of scouting and promoting comedians, their strategies for content distribution, and the impact of digital platforms like YouTube. 


00:48 Exploring the International Comedy Scene
01:30 The Melbourne Comedy Festival Experience
04:06 Navigating Comedy Festivals
07:22 Acquisition of The Laugh Button
12:20 Working with Artists and Scouting Talent
20:24 Blue Collar Comedy and Market Insights
24:05 Identifying and Serving the Right Audience
24:53 The Power of Podcasts in Comedy
25:33 The State of Comedy Albums
26:53 Digital Platforms and Comedy
27:56 Building a Comedy Platform on YouTube
30:31 Pay What You Want Model
36:06 Success Stories and Upcoming Releases
43:08 How to Work with 800 Pound Gorilla
45:29 Conclusion and Final Thoughts

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