214: Mining Metrics: Digitizing a Business for Dramatic Financial Turnaround with Martha Razo

 “It does not matter how much money you bring in, it's your profits that matter.” —Martha Razo

 

Are profits plateauing while expenses eat away at your bottom line? Data holds the key to reversing this troubling trend.  

 

Data allows businesses to understand customer needs, maximize effectiveness, and adapt nimbly to market changes. It serves as the foundation for evidence-based strategies that separate high-performing organizations from the rest.

 

Martha Razo is a serial entrepreneur and data analyst who transformed her family's pallet business through rigorous data collection and insights. By tracking key metrics over time, she identified inefficiencies and areas for improvement, allowing the company to optimize operations and increase profits under her strategic guidance.

 

Get your seat at the table as Daniel and Martha share strategies to improve cash flow, optimize operations, foster strong client relationships, and identify inefficiencies. Listen in as they discuss financial forensics techniques that identify leaks in your labor costs and maintenance expenses, how to optimize processes, cut unnecessary spending and supercharge production for increased earnings, and more. 

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Episode Highlights:

01:41 Relationships Before Business 

06:52 Common Struggles for Small Businesses

11:00 The Importance of Delegation

16:32 Work and Family Dynamics

21:43 Business Growth Strategies  

25:56 Profit Margins and Cost Management

31:52 The Importance of Numbers in Business

35:37 The Xcelerator Business Summit