CEO Jordan Schindler of Nüfabrx discusses bringing his venture to the next major milestone by balancing investment in sales and inventory management. The discussion hits the 3 key impediments towards achieving the critical milestones in a high growth venture and discusses solutions for building a venture of significant value.
Nufabrx Overview: This venture has created a new way to administer essential oils, medications, vitamins and cosmeceuticals. Their approach embeds medications into any fabric, which releases actives into the skin on contact—yet not into the wash during laundering of the fabric. The first product, the Nufabrx pillowcase, is made of bamboo and infused with clinically proven natural remedies to treat acne.
Introduction of Show Topic: How High Growth Ventures Can Bridge the Gap from Today to The Next Major Milestone Toward Building A Venture of Great Value – Highlighting Nüfabrx with CEO Jordan Schindler
Brief Recap of Last Show
Discussion of 3 Key Impediments Toward Achieving Key Milestones in a Growing Venture
Setting the Right Milestones
Having Clarity of the Ventures Current Status
Setting the Appropriate Next Milestone Given Status
Being Disciplined Not to Skip Steps
Understanding Realistic Resources and Timing
Making Prudent and Informed Decisions…Knowing True Costs (hard costs and opportunity costs)
Key Challenges for Ventures:
Gaining Critical Mass of Customers
Getting Adoption of New Innovation from Notoriously Slow Industries (e.g. Health Care and Agriculture)
Inventory Management…Balance of Investment in Inventory & Operations versus Investment in Sales and Business Development
Introduction & Profile of Venture Nüfabrx
Overview of Opportunity
Story of Venture
Story of CEO
Current Status of Venture
Key Challenge for Growing Venture Nüfabrx
Discussion of Venture Strategy to Balance Investment in Inventory & Business Development
Transitioning Venture from Smaller Customers to Large Ones
Wrap Up
The post TheUC 036: CEO Jordan Schindler Discusses Growing His Venture Nufabrx appeared first on The Unapologetic Capitalist.
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