The Downfall of Nike

Send us a text

#287 - With the creation of the Internationalist running shoe in 1980, Nike created a road running shoe that helped spark the tsunami of running that even today hasn't stopped. But by the mid-1980s, Nike realized that there was a lot more money to be made outside of running; lots and lots more money. They abandoned running for the greener pastures of trendy fashion. That was the corporation's first step away from running for Nike. 

Throughout the years, Nike has had several missteps, some perhaps not deliberate, but many, could have been handled in better, more appropriate ways. In this week's episode, I talk about Nike's downfall as it relates only to running. Of course, they have had other problems not-running related. I'll leave that for other shows. 

Much of the information I talk about comes from Kara Goucher's book "The Longest Race". There is a link on the show website if you would like to purchase a copy. 

Please consider becoming a paid subscriber through Buzzsprout or Patreon. All links are available here as well. Thank you! 

Fit, Healthy & Happy Podcast
Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...

Listen on: Apple Podcasts Spotify

Support the show

Martha Runs the World website
https://www.martharunstheworld.com/
Email:
martharunstheworld@gmail.com
Instagram:
https://www.instagram.com/martha_runs_sf/