394: From Tragedy to Purpose - How Camila Crews Transformed Grief into Fuel for Her Entrepreneurial Journey

How can one of the most tramautic experiences of your life lead you towards new beginnings?

Meet Camila Crews, founder of Sorry For Your Loss (Cards). 

Camila has worked in PR and communications for some of your favorite brands, having had a part of developing and executing campaigns for critically acclaimed films like Universal’s US, Sony’s The Woman King, Apple TV’s Ted Lasso and more.

SFYLC provides support to individuals who are grieving. The company utilizes greeting cards as a vehicle to help family and friends open the conversation about grief and loss so they can offer support not just when the loss happens, but throughout the grief journey.

What we really dive into today is how the unexpected loss of her dear father inspired this journey that she never planned or expected she’d be pursuing now.

Camila knows firsthand how painful loss can be. Over the course of 20 years, she lost her father and mother. After losing her dad in 2022, while grieving, she had to manage his estate, which was incredibly difficult since she needed to find helpful resources like a grief group, a therapist and new approaches to her personal and professional life. This traumatic experience gave birth to Sorry For Your Loss (Cards).

That’s the beauty of dream driving - sometimes we go down unexpected paths - and find out so much about ourselves and our potential along the way. 

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