411 :: The Lost Leadership Interview From 2011: Bill Heuer and Geoff Gran of The Countertop Factory

In February of 2011, Bradley Hartmann requested an interview with Bill Heuer and

Geoffrey Gran, co-founders of The Countertop Factory Midwest. The interview was

homework—a required 5-page paper on leadership and “new venture creation”—in

Hartmann’s MBA program.

The interview was granted and after 8 hours in an Elmhurst, Illinois bar, Hartmann had

ample notes. In subsequent days, Hartmann presumably shook off his hangover, wrote

the paper, and submitted it to his professor.

What he didn’t do was share the paper with the generous men whose insights

comprised the backbone of the paper—Bill Heuer and Geoffrey Gran.

Until now.

This is Hartmann’s lost paper that shares the timeless insights from a subcontractor

whose mission is to save the world, one countertop at a time.

 

 

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