E131: Navigating the Future of the IOC TOP Partner Programme – Michael Payne

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing Director Michael Payne, joins Edem and Jabu to discuss the evolution of Olympic sponsorship and marketing since 1990s, the crossroads facing the IOC in relation to the future of TOP Programme, the outlook for the IOC’s future global broadcasting model and the importance of a successful Paris 2024 Olympic Games for the IOC’s immediate commercial future. ---------------- 👜 Listeners of our podcast can visit ⁠mizizishop.com⁠ and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. ⁠⁠⁠⁠⁠⁠⁠⁠ 📲 Follow us: Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast ------------------- DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).