World’s Most Iconic Vineyard with Michael Juergens

Welcome to the Super Entrepreneurs Podcast! In this episode, our host, Shahid Durrani, dives deep into an extraordinary journey with Michael Juergens, a visionary entrepreneur who defied the odds and kick-started Bhutan's wine industry. Imagine discovering a country with breathtaking landscapes but devoid of vineyards, and against all odds, deciding to revolutionize its wine scene. Michael, a self-proclaimed "super wine geek" and seasoned marathon runner, shares the fascinating tale of how he turned Bhutan into a winemaking haven.

 

Chapter Stamps:

Unexpected Discoveries [00:02:00]Michael faces Bhutan's lack of vineyards, sparking determination.

The Power of Coincidence [00:03:00]Serendipity leads Michael to Bhutan, uncovering wine possibilities.

Confronting Naysayers [00:05:00]Overcoming doubts, Michael gains support to establish Bhutan's wine industry.

The Grip It and Rip It Approach [00:06:00]Michael embraces a bold strategy, emphasizing action over endless study.

The Himalayan Experiment [00:08:00]Michael draws parallels between entrepreneurship and marathons, embracing failure.

From Guavas to Grapes [00:09:00]Encountering Bhutanese fruit inspires Michael's belief in Himalayan grapes.

Bhutan's Wine Revolution [00:11:00]Michael envisions Bhutan as a wine world player, navigating obstacles with passion.

The Potential of Climate Change [00:13:00]Michael explores Bhutan's role in viticulture amidst climate change.

Crafting the First Batch [00:15:00]Anticipating the first barrel, Michael expresses enthusiasm for Himalayan wine success.

The Inner Superpower [00:17:00]Post-divorce, Michael discovers his drive to do epic things with cool people.

The Invitation [00:19:00]Enthusiasts are invited to join the Bhutan wine experience and summer harvest.

Closing Cheers [00:20:00]Michael and Shahid conclude with a toast, leaving the audience with the taste of Himalayan wine adventure.

Pullout Quotes:

 

"Turning skeptics into believers: I knew Bhutan could be a wine haven, and I was determined to prove it."

"Sustainability is our heartbeat: Bhutan offers more than landscapes; it provides the perfect canvas for eco-friendly viticulture."

"Entrepreneurship mantra: Embrace failure, spot opportunities, and have unwavering conviction in your vision."

"Bhutan's first barrel-aged wine is just the beginning; the Himalayas hold endless possibilities for the world of wine."

"Every grape tells a story: Bhutan's unique terroir adds a layer of flavor and character you won't find anywhere else."

 

Social:

Website: https://www.bhutanwine.com/

Linkedin: https://www.linkedin.com/in/michael-juergens-9882212/

 

Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

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