Revolutionizing Stories:David Fischette Unveils the Power of Empathy and Sustainability in Marketing

Welcome to a remarkable episode where our guest, David Fischette, CEO of Go West Creative, uncovers the secret sauce behind highly successful brand stories. David delves into the power of authenticity and empathy in creating impactful narratives that resonate with audiences, and presents an intriguing case study of Long John Silver's sustainability journey. This episode provides an in-depth look into how 'going west' is not just about physical movement, but also symbolizes a state of mind - a thirst for curiosity, adventure, and exploration. If you're keen on amplifying your brand through creative storytelling, you wouldn't want to miss David's insightful tips. Get ready to be inspired and learn how to make your brand unforgettable through emotionally compelling stories. Whether you're a marketing enthusiast or a business owner, this episode is a treasure trove of knowledge on effective brand storytelling.

 

Chapter Stamps:

 

00:13:22 - Introduction to David Fischette and Go West Creative Group.

 

00:13:44 - David talks about Long John Silver's transition and branding.

 

00:14:08 - David explains why the Long John Silver's CEO shifted from a larger brand.

 

00:14:29 - Explaining Long John Silver's unique sustainability story.

 

00:15:06 - The process of catching, processing, and delivering Long John Silver's fish.

 

00:15:23 - Collaborating with Steve Connell on a series of promotional pieces.

 

00:16:00 - The impact and success of the sustainability, quality, and family-focused commercials.

 

00:16:33 - David reflects on his superpower - tenacity and empathy.

 

00:17:20 - The importance of empathy and understanding the audience's perspective in storytelling.

 

00:17:49 - The collaborative nature of the creative process and Go West Creative Group.

 

00:18:16 - Shahid and David conclude the interview, with final thoughts on storytelling and brand connection.

 

Pullout Quotes:

 

"If your true north is your purpose in life and your goal...your true west is your sense of curiosity, your sense of adventure, your sense of exploration."

 

"If you lean into this concept of being authentic to who the brand is and finding what is true about that brand that nobody can take away from you...that's great."

 

"The most sustainable QSR in the business...I had no idea that's who Long John Silver was."

 

"If it's a superpower that got me to where I am today, it's tenacity...Starting a company when you're 20 years old and just saying yes to everything and figuring it out along the way."

 

"What's most valuable to my customers, my clients, my partners, and to our team is just empathy...thinking about the person in the audience, thinking about the end user."

 

"How is it you can connect to them in a way that really pierces their heart and makes them go, 'Yeah, I will follow you.'"

 

"Having lots of people that are way, way smarter and much more creative than me surrounding me. That's a hundred percent a team effort."

 

 

Socials:

 

Linkedin: https://www.linkedin.com/in/david-fischette-0119b3/

Twitter: https://twitter.com/gwcreativegroup?lang=en

Facebook: https://www.facebook.com/gowestcreative/

Instagram: https://www.instagram.com/digiwest/?hl=en

Youtube: https://www.youtube.com/user/gowestcreative

Website: https://www.gowestcreativegroup.com/

 

----more----

Notice to the Super Entrepreneurs community: I invite you to join my webinar on how to scale your business and improve the quality of your life, without constantly chasing strategies and feeling stuck. If you feel like you need to progress, this webinar might just give you the direction you may need.

Free Webinar

 

----more----

Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.