Orchestrating Successful Business Sales: Insights and Strategies from Justin Cooke

Welcome to an enriching episode where we delve deep into the world of online business sales with Justin Cooke, co-founder and CMO of WebStreet. Justin provides valuable insights into the selling process, highlighting the importance of a dedicated approach for the best results. He discusses his own journey, sharing the lessons learned from failures and the significance of developing a clear niche for your business. Get ready to uncover the nuances of selling online businesses, and learn why the moment you think of selling your business might be the ideal time to start the process. If you're an entrepreneur juggling multiple ventures or someone looking to understand the online business landscape better, this episode is a goldmine. Don't miss this opportunity to gain a more comprehensive understanding of the art of successful online business sales!

 

Chapter Stamps:

 

[00:00:00] - Introduction

[00:00:45] - Who is Justin Cooke and what he does?

[00:02:10] - The Beginning of Empire Flippers

[00:04:30] - What happened with Justin's Mortgage Business

[00:06:45] - Starting WebStreet and its Focus

[00:09:15] - Explaining Deal Flow and Fund Structures

[00:11:00] - WebStreet and Empire Flippers Working Together

[00:12:30] - Impact of Remote Working

[00:13:20] - Training Practices in WebStreet

[00:14:00] - Impact of COVID-19 and Pivot to Online

[00:15:00] - Navigating Work from Home for Employees

[00:16:00] - Strategies to Grow WebStreet

[00:17:00] - Importance of Having a Unique Voice

[00:18:00] - Justin’s Learnings as an Entrepreneur

[00:19:30] - Justin's Innermost Superpower

[00:20:00] - Learning from Failures and Building a Strong Team

[00:21:00] - Importance of Finding a Niche

[00:21:30] - Closing Thoughts

 

Pullout Quotes:

 

"As soon as you have an idea that you do wanna sell your business, that's the time to sell."

 

"You have to go in with a plan to do it... and then go wholeheartedly, because that's gonna give you the best value in the sale."

 

"A lot of entrepreneurs are doing 3, 4, 5 things at once. And if you let that business kind of decline or wither on the vine, you now have a declining asset."

 

"My innermost superpower? A lot of failures and learnings from those failures."

 

"We realize that building a team with infrastructure and support and paying them less is actually what they want."

 

"If you're anything for everyone, you're not gonna be terribly successful for anyone at all."

 

"It's better to have a niche... I make blue suede shoes. You want red dress shoes? I don't do that."

 

"Once you do that and you pick your niche and you commit to it, you'll get everyone looking for blue Sue shoes and everyone else you can send away."

 

"When they don't fit your niche, when they don't fit like what you provide, it's refreshing to tell them no."

 

"There's money out there and they just need to find a place to park it and a good place that brings them the returns they're looking for."

 

Socials:

 

Website: https://webstreet.co/

Linkedin: https://www.linkedin.com/in/justinwcooke/

Facebook: https://www.facebook.com/WebStreet.co/

 

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