In the modern age, social media has been used to reach a brand’s target audience. Social media platforms are effective tools for marketing purposes. Our guest, Tony Restell, uses social media to run his business and has coached many professionals in terms of utilizing ‘organic social media’
Want to know more about what Tony does? Stay tuned!
Who is Tony Restell?
Tony is the director of Social Hire, a social media marketing agency that makes use of organic practices to generate leads for businesses. He has been in the industry for over a decade and he has developed methods for social media marketing. According to Tony, social media is like a Rubik's cube and he has the answers to solve it. He is also a business consultant with marketing as one of his strengths.
Innermost Superpower
According to Tony, since he was young, he had always been passionate to see success in the people he helped. He is motivated to do better in his craft when he sees individuals become successful in what they do. Tony considers his initiative to help others as his innermost superpower.
Chapter Stamps:
06:05 Intro
06:40 Tony Restell and Social Hire
07:20 What Makes Social Hire Unique?
09:20 The best social media platform today
13:25 Organic Marketing (Through Social Media)
14:51 #1 Suggestion on Reaching Out to Right Market
20:00 How Do Your Offers Work?
25:00 Why Building Relationships is Important?
27:25 What Prospects Excite You Most?
32:14 Innermost Superpower
Pullout Quotes:
“Social media is such a broad market place you know there's so many different eras of specialism and there's so many different degrees of doing social media I mean you know…”
“You really need to focus so each of the platforms takes an incredible amount of work and effort to really be exceptional on that platform so it's easy to spread yourself thinly…”
“That's certainly true a lot of the work that we do is organic that's to say you don't pay any advertising to get the results just doing what it's possible to do for no cost on that platforms…”
“As soon as you start paying the platforms to have visibility that's no longer organic and what's interesting is that for a lot of small businesses you know there's a lot can be achieved with organic social media…”
“First is you really need to engage someone to do your social media who understands your market…”
“We don't need a huge audience in our business to win lots of business from social media all we need is to be really laser-focused on building relationships with our ideal clients and then turning those relationships in that audience…”
“My desired outcome from social media was that people would go to our website read all about us…”
Socials:
Linkedin: linkedin.com/in/tonyrestell
Twitter: https://twitter.com/tonyrestell
Email: tony.restell@social-hire.com
Website: https://social-hire.com/
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