The Art of Storytelling as A Content Marketer with Christoph Trappe

Storytelling is an art that every content marketer needs to master. I know there are many rules around storytelling, but according to our guest Christoph Trappe, best practices are meant to be broken when it makes sense. 

In this episode, Christoph will share some amazing tips on how you can become a better storyteller in your content marketing. We will also look at email marketing and how you can improve your emails. 

Do you have a podcast that is not gaining traction as much as you’d like? Christoph has some nuggets for you too. Listen in and learn.

How to make your storytelling better

According to Christoph, breaking the rules sometimes, when necessary, is important. Find a way of telling your story, but don’t tell the story the same way all the time. He argues that people are at different funnel levels, and you cannot tell them all the same story. You’ll be neglecting some.

Christoph’s podcast

Christoph’s podcast was among the top 10 most listened to podcasts in the world. He says his podcasts are live-streamed to different platforms, which has helped him grow his audience widely. He uses restream for his live sessions and maintains the sessions at 27 minutes each.

Christoph’s inner superpower

Christoph believes his inner superpower is persistence. As a content creator, you must do different things until you find something that works for you.

Timestamps:

[01:28] Getting to know Christoph Trappe

[03:04] Tips on how to make your storytelling better

[14:40] Christoph’s view on email marketing

[23:05] Christoph’s podcast

[25:38] How Christoph manages live streaming

[29:27] Christoph’s inner superpower

Quotes:

“Best practices are there to be broken when it makes sense.”

“Email is a fantastic way to get in front of people. Storytelling needs to be to the point; you need to make sure people understand what you want from them.”

“Length of content is not an indication of it being better, it’s also not an indication of being worse. It just depends on the context.”

“Content that doesn’t get published will never perform its purpose.”

Connect with Christoph Trappe:

LinkedIn: https://www.linkedin.com/in/christophtrappe 

Website: https://www.christophtrappe.com/ 

Amazon Author’s Page: https://www.amazon.com/Christoph-Trappe/e/B018ZSOYR8 

 

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