Sales is About Helping People with Don Cooper

There is a great misconception that sales is about getting what you want. The truth is, sales is about helping people get what they want; in return, they help you get what you want.

I have the amazing Don Cooper joining me on the show in this episode. Don will be helping us sharpen our sales skills to move to the next level in our business. Don Has been in sales for a long time and has some amazing tips and steps that can come in handy in our lives. 

Listen in and learn.

Is mindset essential in sales?

According to Don Cooper, mindset is more important than skill. When it comes to sales, if you have the right mindset, you will always be in a position to win your prospects.

Confidence during meetings/presentations

Confidence is one thing that you can never fake because people will always know you are not confident. Another thing is that confidence is contagious. If you are meeting with a prospect and you are confident in yourself, your business, and your product, then the prospect will be equally confident in you.

How to connect with a prospect

If you want to have a great connection with your prospect, you need to learn how to ask the right questions, which will lead you to connect with them at an emotional point. The fact is, your prospects won’t buy from you unless you can connect emotionally. Every purchase is an emotional decision.

Timestamps:

[00:39] Getting to know Don Cooper

[04:26] Don’s views when it comes to mindset and sales

[09:42] Steps to follow before going out to sell a product

[11:12] Pre-presentation tips

[13:19] The essence of confidence

[15:28] Five steps on how to deal with objections

[20:48] How to connect better with a prospect

[26:53] Don’s inner superpower

Quotes:

“Sales is about helping other people get what they want. And if you help them, they will help you.”

“I teach people that you've got to love your product, company, and customer. You have to love all three of those things to really be effective in sales.”

“Our brains are so incredibly complex and so powerful, and we understand so little about how they work.”

“If you’re giving yourself constant good feedback, ‘That I am good, and I excel at what I do, and I’m a good person, and this is going to work’ Then nothing can stop you. Because that mindset will keep propelling you forward against any obstacle.”

“Mindset is more important than the skill set. Because you can be skilled, but if your mindsets are not there, your skills don’t matter a whole lot. If you’ve got the right mindset, you can find the skills.”

“People can sense when you’re not confident. And if you’re not confident in yourself, then they’re not going to be confident in you.”

“Emotion is what triggers all action. Every single purchase is an emotional decision.”

“Sales must be ethical. You must always be working with your prospects’ best interest at heart, and you should always tell the truth.”

Connect with Don Cooper:

Website: https://www.doncooper.com/ 

LinkedIn: https://www.linkedin.com/in/salesheretic 

 

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