LinkedIn Ads Dwell Time: What it is and how to benchmark your traffic - Ep 140
Here were the resources we covered in the episode:
Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
Follow AJ on LinkedIn
B2Linked's YouTube Channel
LinkedIn Learning Course
Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
A great no-cost way to support us: Rate/Review!
In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into the newly introduced metric, dwell time, and explores its implications for LinkedIn advertisers. AJ provides an in-depth analysis of what dwell time is, how it’s measured, and shares valuable benchmarks to help you understand and improve your ad performance.
Key Discussion Points:
Introduction to Dwell Time:
New LinkedIn Features:
Connected TV (CTV) Updates:
Dwell Time Calculation:
Benchmarks and Insights:
Practical Applications:
Community and Resources:
Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support.
Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ’s DMs are open for any inquiries and suggestions.
This episode provides understanding into the new dwell time metric and learn how to leverage it for better ad performance on LinkedIn.
For the full show transcript, see the show notes page here: Episode 140
Create your
podcast in
minutes
It is Free