Product Mastery Now for Product Managers, Leaders, and Innovators
Business:Management
499: How to implement a 2-hour design sprint to solve complex problems – with Teresa Cain
https://youtu.be/9U8rPKppeEY
TLDRImagine solving big product problems in just two hours instead of five days. Sounds impossible, right? Not anymore! Teresa Cain has cracked the code with her two-hour design sprint method. This quick and efficient approach to product innovation is changing the game for companies big and small.
In this article, we’ll explore:
Get ready to supercharge your product development process and leave your competition in the dust!
Why Speed Matters in Product InnovationIn today’s fast-paced world, product teams are always racing against the clock. The traditional five-day design sprint, made famous by Google, has been a go-to method for solving tough problems. But let’s face it – not everyone has five whole days to spare.
That’s where the two-hour design sprint comes in. It’s like the espresso shot of product innovation – quick, powerful, and gets the job done. But can you really solve complex problems in just 120 minutes? Teresa Cain says yes, and she’s got the results to prove it.
The Two-Hour Design Sprint: A Crash CourseSo, what exactly is a two-hour design sprint? Think of it as a mini-version of the five-day process, but supercharged. Two hours is not a big time commitment, and it helps you get a group of stakeholders all together to solve a problem. Here’s how it breaks down:
1. Get to Know Your User (30 minutes)First things first – who are you solving for? This step is all about understanding who your user is.
Example:Imagine you’re designing a new dashboard for a fintech app. You need to know if you’re building it for an analyst who’ll use it daily or an executive who might look at it once a year. Big difference, right?
2. Dig into the Problem (30 minutes)Now that you know your user, it’s time to get to the heart of the issue. What’s bugging them? What’s standing in their way? This is where you’ll use the classic “How might we…” question to frame the problem.
Example:For our dashboard, we might ask, “How might we create a dashboard that helps analysts quickly spot trends and take action?”
Perhaps users are spending a lot of time on manual tasks. Maybe they’re popping between screens. Maybe they are using their mobile device or not even on a desktop computer. Maybe they’re moving buildings while they’re doing their different tasks.
3. Brainstorm and Choose Solutions (60 minutes)This is where the magic happens. After you’ve thought about the problem as a group, you ideate and pitch your concepts as a group. Everyone puts their thinking caps on and starts throwing ideas around. At the end of the sprint, you will vote on the best solution and decide if you want to move forward to testing and prototyping.
Why Two-Hour Sprints are a Game-ChangerYou might be thinking, “Sounds great, but does it really work?” According to Cain’s research, the answer is a resounding yes. Here’s why two-hour sprints are shaking things up:
Benefit What It Means for You More Sprints, More Solutions Run up to 52 sprints a year instead of just a few Budget-Friendly Less time and money spent compared to five-day sprints, but similar results Team Bonding Brings people together more often, improving communication Faster Results Get from idea to action quicker than everThe best part? Cain found that 80% of the time, two-hour sprints led to the same solutions as five-day sprints. Talk about efficiency!
Would you rather spend two hours and solve 50 problems in a year or do three, five-day design sprints and solve three problems? With two-hour sprints, you can solve more problems.
How to Bring Two-Hour Sprints to Your TeamReady to give two-hour sprints a try? Here’s how to get started:
Pick the Right ProblemsNot every issue needs a sprint. Look for problems that:
Cain suggests focusing on any problem that you need to solve immediately and already have ideation on, perhaps in your backlog or from a client request.
Get the Right People in the RoomAim for a group of 15-20 stakeholders.
Train Your TeamThe beauty of two-hour sprints is that anyone can lead them. This process is meant for anyone in the organization to run it as the moderator. So spread the knowledge!
Follow ThroughThe sprint might end after two hours, but the work doesn’t. Make sure to:
In today’s digital world, the right tools can make all the difference. Here are some top picks for two-hour sprints:
Tool What It’s Great For Figma/FigJam Designing and brainstorming together Miro Digital whiteboarding and teamwork Mural Planning and organizing ideas visuallyThese tools help teams work together smoothly, whether they’re in the same room or spread across the globe.
Overcoming Speed BumpsLike any new method, two-hour sprints come with their own challenges. Here’s how to tackle them:
Keeping the Customer in MindWith less time, it’s easy to forget about the user. To avoid this:
The clock is ticking, but don’t rush to solutions. Instead:
Fast doesn’t have to mean sloppy. To keep standards high:
With AI tools like ChatGPT making waves, it’s natural to wonder how they fit into the sprint process. Cain advises caution: Since ChatGPT doesn’t know your productor users, use it with a grain of salt.
Real-World Success: Two-Hour Sprints in ActionWant to see how two-hour sprints work in the real world? Let’s look at how Cain’s team at TreviPay, a leader in global billing, puts them to use:
What They Do How They Do It Run 52 sprints a year One sprint every week Involve 30-40 team members Mix of product, UX, and design experts Focus on urgent needs Address client requests and market changes Act on results quickly Turn sprint outcomes into user stories right awayThis approach helps TreviPay stay ahead in a fast-moving industry with new competitors popping up all the time.
The Future of Problem-SolvingAs we look ahead, it’s clear that quick thinking and adaptability are key. The two-hour sprint method is just the beginning of a shift in how we tackle product challenges.
What’s on the horizon for product innovation?
The two-hour design sprint is a powerful tool for any product team looking to innovate faster and smarter. By packing the essence of design thinking into a compact, high-energy session, you can tackle more problems, involve more people, and drive innovation at warp speed.
Ready to give it a shot? Here’s your quick-start guide:
By embracing this fast, user-focused approach to problem-solving, you’ll be well on your way to creating products that your customers will love and that will keep your business ahead of the curve.
Useful links:“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein
We’ve talked before about design sprints with John Zeratsky, who co-created a way to solve big problems at Google in just 5 days, resulting in the popular 5-day design sprint. What if you don’t have 5 days, but 2 hours? It turns out you can still solve a lot of complex problems in a 2 hour design sprint if you know how. Think about that — being able to confidently solve complex problems with a team in only 2 hours instead of days.
To tell us how to gain have that confidence, Teresa Cain is with us. She is the bestselling author of Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints, whose first edition became an instant hit among tech teams worldwide. The all new edition, which includes new AI tools, is now available. She is currently the Director of Product Management, User Experience and Design for TreviPay, a leader in global billing and invoicing. She is also the founder of Lucid Startup Consulting, a training firm focused on research, strategy, and vision for product managers, UX teams, businesses and entrepreneurs.
Thanks!Thank you for taking the journey to product mastery and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.
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