How to Build Fans by doing the Things that you are Passionate about

Are you struggling with building fans for your business? Then this episode is for you.

David Meerman Scott joins me on the show to teach us how we can make our fan base by bringing our passion into a business.

David shares an example of how a dentist was struggling to build a fan base for his dentistry practice. David asked him about his passion. He said he loved being on the skateboard. David advised him to bring skateboarding to his business. Six months down the line, he called David to say the idea worked.

The dentist introduced skateboarding in his practice. Also, he would post images of himself skating on his website and Instagram. His fans increased tremendously.

Equally, when we bring our passion to our businesses, we attract more people to be our fans.

Listen in to learn more

How to build fans as an entrepreneur

Number one, what is the medium that you’re most comfortable in? Because some people may not want to do videos like us. So, what are you most comfortable doing?

Number two, bring out your passion when you do things you are comfortable with.

David’s inner superpower

David believes he has an uncanny ability to see patterns in the universe that other people don’t see before other people see him.

He can articulate those patterns in a way. Typically, in the form of a book ahead of the curve and what people are talking about.

Timestamps:

[00:25] Benefits of presenting while standing up

[02:16] Getting to know David

[06:00] What’s the best way for entrepreneurs to build fans?

[18:47] David’s inner superpower

Quotes:

“The web is not about spending money on advertising. The best way to market on the web is to create amazing content.”

“We humans are attracted to people who are passionate about what they do.”

“Whatever it is you do, share that passion with the world.”

“When you’re part of your tribe, you’re safe and comfortable. But when you’re outside of your tribe, you feel vulnerable.”

Connect with David Meerman Scott:

Website: https://www.davidmeermanscott.com/

Instagram: https://www.instagram.com/dmscott/