The Power of Mindset in Business Growth with Trevor Turnbull

Are you a marketer having a hard time pushing your products or reaching out to potential consumers? Well, with us today is a growth strategist with vast knowledge on social selling and how mindset is a powerful tool in business growth and continuity.

Trevor Turnbull, head of growth at eRational Marketing, helps businesses in scaling up through proven agile growth strategies using research tools such as LinkedIn. He emphasizes various touchpoints that an entrepreneur needs to pay attention to to sell more such as; solid problem-solving strategies and building genuine relationships that ultimately lead to the growth of your business.

Listen in as Trevor shares how to leverage technology and the tools at our disposal into generating business and networking while emphasizing why mindset is the core of everything when it comes to selling.

How does the digital communication framework work?

LinkedIn and other socials such as Instagram are great networking tools in the digital world that help us bring out the marketing and networking power hidden within us, only if we allow ourselves to open up to this beautiful world. Therefore, there are four components of utilizing video from a messaging standpoint which are:

 

• Vulnerability- allows us to be human and initiates comfortability.

 

• Empathy- allows a marketer to fit themselves in the potential client's shoes.

 

• Gratitude- sharing the gift you have acquired over time.

 

• Call-to-Action- the airing of thoughts and comments on the subject discussed

 

 There are also three critical skills focused around sales that an entrepreneur or a marketer needs to master to book enthusiastic pre-sold sales calls, namely:

 

• Video – take the leap and start even if it’s not perfect

 

• Sales process – networking to be of service and help.

 

• Mindset – pushing through the fears of judgments and rejection

 

 

 

Listen in to learn more.

 

 

Trevor’s Superpower

 

Trevor began his sales job before social media, where he made sales and networked before quickly making his social media shift. He dived into social media when it was still relatively new, because he saw the potential in social selling. He is enormous on business growth and embraces how technology and other tools at our disposal are essential in creating and building relationships that help businesses grow.

 

Timestamps

[00:35] Getting to know Trevor

 

[03:02] The sales process and building relationships for business growth

 

[11:48] Four components of prospecting in a digital world

 

[16:50] Three critical skills on sales

 

[19:38] Clients’ feedback on Trevor’s mindset

 

[31:15] Trevor’s advice to aspiring entrepreneurs or people in business

 

 

Quotes:

• “The best sales strategy is to solve problems and build genuine relationships."

 

• “You just need to create breadcrumbs to allow a person go down the journey themselves and understand the problems that you can solve”

 

• "Mindset is the core of everything to do with selling or networking."

 

• “There's so much power within us that when we bring it out, beautiful things start happening."

 

• "Action is everything."

 

 

Connect with Trevor:

LinkedIn: https://www.linkedin.com/in/trevorturnbull/

 

Twitter: https://twitter.com/trevorturnbull

 

Website: http://expertselling.com/linchpin