Connecting through Business Competition with Shawn and Lacey

Shawn alongside his wife Lacey are both chiropractors by profession. Having been in practice for more than 20 years, they decided to scale their practice and now run a franchise of chiropractic offices across 16 different locations in the US.

 

None of your Business Projects. 

According to Shawn and Lacey, the world’s greatest service providers across different industries, struggle with the business aspects of their practices simply because they don’t fancy the tag of being branded as entrepreneurs. 

 

These service providers are masters in executing their skills and craftsmanship but dwindle when business begins to be discussed. 

 

Our educational system is great at training professionals but fails when it comes to inculcating the practice of business and entrepreneurship in the minds of learners. 

 

So, what happens is that, even if a service provider, say a doctor, is interested in starting his own practice and being his own boss, the motivation slowly fades when he sees the scenes involved in running a business and just how much they’ll have to sacrifice. 

 

Through their Amazon bestseller and Podcast, titled, ‘None of Your Business’ Shawn alongside his wife Lacey help such service providers in learning and practicing entrepreneurship strategies guaranteed to help grow their efficiency and profits levels whilst still enjoying their craftsmanship. 

 

The 3 major concepts that Shawn and Lacey try to teach their clients are; Sales, marketing, and mindset strategies all of which cut across the board and have proven to help any professional to grow their practice. 

 

Relationships, Teamwork and Commitment.

Business competition is one of the most misunderstood concepts in entrepreneurship. Instead of seeing other service providers as their competitors, business owners should aim for collaboration as a way to both win and grow their businesses. 

By working together, service providers in different practices can combine their efforts and focus their energy on networking and fostering healthy relationships. 

For example, in order to advertise and grow a Real Estate Agent can reach out and collaborate with a Divorce Attorney.  

• A lot of clients seeking divorce are almost guaranteed to have a housing need that needs to be fulfilled. 
• They either need a new house to stay in, or could be looking to sell their old house in order to move out. 
•   But instead of employing such means, business owners are busy with traditional models of advertising, like the use of posters, running ads, and opening houses. 

 

How to build a business relationship. 

The first place you can start looking is in your community. 

Look at the businesses in your community, are there any clients that you share? 

Look at the clients in your community, what other needs are they looking to fulfil?

Reach out to businesses that you have a common clientele base, and offer to share connections that will land them new sales. 

Slowly build a relationship on the basis of trust, commitment and value. 

It’s possible that you might not experience immediate growth from your new relationship. Regardless of how much help you’ve offered your new business partner, try and focus on Giving as a means of helping others, and not because you expect anything else in return. 

 

A culture of Gratitude

A lot of individuals struggle with giving because of how we’ve been brought up and conditioned to view financial security as a ticket for a happy life and successful business. 

This is true to a certain degree, however, focusing too much on such a statement can at times hinder us from experiencing long-term growth, simply because we’re focused on short-term success. 

 

Learn to take a leap of faith, give without expecting anything in return, or fear losing assets. And you’ll be shocked at just how much you’ll grow in the long term.

 For example, at a time of crisis such as the one we’re currently in, regardless of whether your business is making profits or not - give more and more every day to your community and society at large. 

Once the tide begins to shift, and the economy is back to normal, the customers will choose you over the rest because they now see you as not just a profit-oriented business, but as a benefactor who has the interest of not just himself, but other people too. 

 

Shane and Lacey’s Superpowers

Lacey has the ability to create quick deep connections with individuals around her. Over time, Lacey has mastered the art of utilizing such connections to create meaningful relationships to empower herself, and those around her. 

Shawn on the other hand, has the ability to stay strong and tenacious in the face of adversity. 

He strongly believes in his abilities and those of his wife Lacey. 

Shawn also pushes for investment in the area of personal growth. Investment in yourself is one sure way to predict success in your future. The more you learn, the more you earn. 

 

Timestamps

00:21 About Shawn and Lacey

02:39 Helping service-based entrepreneurs

04:42 Collaboration. 

07:50 Building relationships

10:25 being a giver. 

14:29 Learning to take a leap of faith

16:01 Changing your mentality. 

19:05 Learning to work with the right clients

25:55 Their superpowers

29:37 Partying advice.

 

Quotes  

•  The world’s greatest service providers live in relative obscurity simply because they don’t embrace the idea of being an entrepreneur. 
• A lot of service providers are taught how to be masters at their skills and craft, but what they’re not taught is how to run a business. 
•  Professional creates, amateurs compete. 
• Put the Goodwill coins into the universe, and I guarantee it will pay you back. - Dill on why you should give. 

 

Connect with Shawn and Lacey.

Website - https://shawnandlacey.com/

Facebook - https://www.facebook.com/thespecific/

LinkedIn - https://www.linkedin.com/company/dr-shawn-dill/

Instagram - https://www.instagram.com/drshawndill/ 

Podcast - https://podcasts.apple.com/gb/podcast/none-of-your-business-podcast/id1514036779