E132: How AI & Technology Will Power the Global Broadcasting of the Olympics – Yiannis Exarchos

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.

In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins Edem and Jabu to discuss the history of the global broadcasting of the Olympic Games, the strategic motives underlying the formation of OBS by the International Olympic Committee in 2001, the financial importance of Olympic broadcasting and media rights for the IOC, an extensive explanation of the complex television and audiovisual infrastructure required to broadcasting the Paris 2024 Olympic Games globally and the innovative ways that OBS will be deploying technology and artificial intelligence to broadcast the Paris 2024 Olympic Games.

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