The Small & Supercharged Podcast
Business:Marketing
Cookies, creativity and collabs with Steph Giordano aka Baked by Steph
What do cookies, creativity, Regé-Jean Page, Zoella AND Brazilian Bum Bum Cream have in common?! It's Baked By Steph, a brilliant, fun, hobby turned business that Steph Giordano started in 2019.
Steph became obsessed with beautiful biscuits and the decoration of them as a hobby. As she perfected her fun designs, people started to notice, and this quickly turned into people asking to buy her creations and brand collabs. Now, through continually developing her range and tapping into what's happening in the world now, Steph and her team create gifts, treats and cookies that win favour and go viral because of all of this!
It hasn't been plain sailing (or baking!) - when Steph's hobby started to attract attention online and orders started to come in, she had to scale and had a steep learning curve. She's also had a few viral moments that saw her account grow by thousands and thousands in a short space of time, and she still has that love/hate relationship with social media!
Find out all about Steph, her business, her biscuits, and SO much more on today's episode.
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