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Ever wondered how to steer your small business through the ever-shifting market landscape? Join me, Tammy Hershberger, as I pull back the curtain on the essentials of market research, sharing why it's your secret weapon for insightful decision-making. This episode is a treasure trove of strategies, personal tales, and practical advice aimed at cracking the code of your target market and customers, giving you the edge to not just survive but thrive in the competitive business arena.
With clarity comes power, and in this installment, I unwrap the transformative effect of clear objectives for both your personal aspirations and your entrepreneurial endeavors. Hear how my own company's journey into understanding and adhering to our core values shaped our future, and discover the research techniques that will draw back the veil on what your clients truly desire. If you're chasing the horizon of success, this chapter is your compass to navigating the challenging but rewarding seas of customer understanding and strategic foresight.
As we round off our exploration, we tackle the thorny issue of current economic trends, examining how they mold consumer behavior and dictate small business strategies. The episode doesn't shy away from the tough lessons, as I reveal my own brush with the housing market's harsh climate and how businesses can pivot in crisis—just like the beer companies that switched lanes to produce hand sanitizer when the world needed it most. It's about staying agile, informed, and ready to seize opportunity by the reins. So, tune in and let’s fuel your journey to business success with wisdom and a dash of passion.
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Visit FaithFilledCoach.com to schedule your free 30-minute consultation. Let's make your business dreams a reality, together.