Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.

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Best Moments:

(03:03) Explanation of zero-party data and its importance for personalization

(05:11) The difference between zero-party data and first-party data

(07:20) Nate's recommended approach to data acquisition and personalization strategy

(09:06) The importance of using the data provided by customers authentically

(10:23) Personalization across different channels, like SMS vs. email

(12:01) Moving beyond basic personalization like using first names

(13:28) Leveraging data points like product interests, locations, and dates for personalization

(15:40) The shifting trend of brands being more upfront about using customer data for personalization

(16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL 😂

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Guest Bio:

Nate Frick is the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform with over 40,000 customers worldwide. He has extensive experience in the marketing and email space, having previously worked at companies like Cheetah Digital and AOL. Nate provides strategic guidance to Marigold's clients on leveraging personalization, data, and industry trends to drive their businesses forward.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.